Every enterprise today is at the cusp of transforming its operations by
leveraging digital solutions. With customers being at the heart of this
transformation, enterprises have to focus on technologies that will help them
ensure customer delight by providing ‘real-time’ information about their
expected shipments. Logistics companies can take their learning curve to a
higher level through business intelligence platforms aka delivery
happiness platform that enable ‘customer-delight.’
Using intuitive business intelligence, last-mile companies can visualise
the data on the web and mobile platform through drill-down options available on
the platform. This helps in getting a 360-degree view on the operations based
on the location, job type and the hub.These intuitive dashboards and drill-down
applications enhance the key applications and provide comprehensive information
about the successful deliveries as well as failed attempts. This brings the
desired understanding in terms of actionable insights at the right time.
Therefore, the delivery operations can be managed more effectively. Often
referred as the delivery happiness platform by the clients, the performance
scoreboards and analytics tracks the progress of jobs towards
pre-determined specific goals.
A delivery happiness platform understands the challenges that occur in
the outlay of delivering customer delight ‘real-time.’ The visual
representation of the operational data indicates what’s going on the
field. In simple terms, the core question for the logistics companies is- how
to make use of this operational data to make the day-to-day operations smarter
and more efficient?
Delivery Happiness Platform helps enhance customer experience with
capabilities such as
1. Estimated Time
of Arrival
- a. Real time tracker to engage and empower customers
- b. Notifications/alerts to enhance customer experience
- d. Uberization: to cater to on-demand customer requests
- e. Personalized and customized deliveries
- f. New product developments like parcel & locker deliveries
- g. Gamification in order to improve efficiencies
2. Feedback – to
measure delivery happiness score
FarEye’s delivery happiness platform uses advanced data visualisation
tools that help turn the raw data into meaningful analytics. The toolset
approach will help integrate with the operations on a day-to-day basis and
further the capability of adding the enhancements for individual customers or
even empowering them to create their own business intelligence environment.
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